2nd key note at Intranet 2010 by Toby Ward.
Here are my notes of this talk.
50% of the intranets now have social media. 50% of the companies have blogs. 7% have no plans to implement blogs.
Gives examples of companies using blogs in the organization. Also mentions Oce's MoneyMaker platform. He also mentions people finding it hard to keep up and find the blogs they need to read. One company has a way to feed interesting posts to people based search terms/profile.
Wiki deployment, 49%. 10% have no plans to deploy. This is here to stay. Shows BT's wiki. (My note: BT is great in this area!)
39% of employees under the age of 25 would consider leaving their job if their company doesn't offer networking tools. (Note: Jeremiah Owyang says: When you want to work somewhere, take a look at their intranet first and you'll know what the company looks like and how they work.)
Gives an example of a company with a routing service helping people find each other in the company.
Tells about launch of Communexions.com. Asks us to come and join.
Not all organizations are created equal. What works at IBM doesn't have to work for you.
Overall satisfaction with social media in the organization is 35%. Because of low take-up by employees, lack of business case, exec support, policy concerns, etc. Show change management is essential.
Relates this to IT projects in general (success, failure). So don't be surprised about succeeding and failing intranet projects. Why do they fail? Mostly because there is no plan. Intranet is a process, not an event. Technology comes in last and is least important. Don't limit yourself to e.g. Sharepoint.
Some recommendations:
- you need exec leadership. It doesn't have to be much (one post a month)
- plan, benchmark, engage, governance (who does what?), technology (don't be sold a solution)
- refresh (keep the content fresh, find out what is working well)
- measure (based on kpi's, prove your existence)
No comments:
Post a Comment