Now Trending: Architecture in the Digital Media Age

The title of this blog post is the title of a panel discussion that was held in SOM's New York office in a couple months ago. While the inclusion of the term "trending" points to the a desire to have architecture function like cats, celebrities, and other viral topics, the proceedings, which can be watched below or here, strike a balance between skepticism and all-out-embrace of digital trends.


[Photo via SOM's Facebook page]

From SOM:

The internet has affected nearly every aspect of our lives. What impact has it had on architecture — and has that impact been negative or positive? In this panel discussion, hosted at SOM’s New York office on July 31st, 2014, three leaders from influential design publications* discuss the myriad ways architecture is presented online; whether the web has diminished genuine, critical dialogue about architecture; and how much thought and energy a firm should invest in its digital presence.

*With Cathleen McGuigan, editor in chief of Architectural Record; Marc Kushner, founder and CEO of Architizer; Alan Brake, executive editor at The Architect’s Newspaper; moderated by Jenna McKnight, digital editor at SOM.