Rene Jansen gave the second presentation at KM Made in Holland. Here's his presentation (in Dutch):
Some personal notes:
Winkwaves (gestart in 2005) is Rene's company. Their fascination is how people live together and collaborate in knowledge intensive organizations.
And how "untapped potential of technology can contribute when organization have more than one coffee machine".
Tells about Winkwave's Knowledge Cafés.
The different roles in social media: Tippers, Storytellers, self-advertisers, Archivers, Promotors, Reactors, Connectors, lurkers, one day flies.
They use persona research: segmentation based on goals, attitude and behavior.
Points to the Soft systems methodology (Peter Checkland): start with looking at the way people really work/live.
Social media can only do the following: make content visible and support many-to-many conversations. Sheet 15 is very interesting in this context!
Gives explanation of what they did for the intranet site of D66 (Dutch political party). Button 'Thank you/Like' most used feature of knowledge café.
Also tells about how they see dynamic profiling and expert finding. Based on what they see how people interact.