Intranet in 2020 #intra10

4th keynote at Intranet 2010 by Peter Hinssen.
Will intranets be around in the future? 4 fundamentals:
  • content (old, put stuff somewhere)
  • intelligence
  • knowledge
  • collaboration (newer, share things)
The trash bin is not used a lot in IT.
We are drowning in information but are starved of knowledge - John Naisbitt. Is information still of strategic value?
Paperless office
Consumerization of IT. Leading to new behavior wrt information.
Information behavior is key. It's moving quicker than hardware development.
Digital is the new normal. We are half-way there. Let's take this to the limit.
It's not information overload, but it's filter failure. Show me your folders and I will tell you who you work for.
The depth of information will go to infinity. The price of information will go to 0. Privacy, we will live in a fish-bowl society.
Patience is also going to 0. Users don't want to fill things out again and again. And the internet will be real-time.
Now reflect on this, what does this mean for intranet (teams).
The new rules:
  • zero tolerance for digital failure (Gmail down for 3 hours... Big problem, even on CNN. It had been up for 8 years...)
  • Constantly better isn't necessary. Good enough is enough. Refer to Skype and mp3 and Blueray and netbook. But it may not break. Speed is more important than perfection.
  • Total accountability. No more hiding. No complete control. Refers to Xobni.
Rethink your intranet using these rules.
Information behavior changes faster than information systems!!
Think about lifecycles of information.
Think about metadata (find things back, refers to Lakoff).
Where do you solve it? Don't focus on the display, but also on the warehouse.
Information doesn't work anymore. Not structured, unstructured, etc etc. It doesn't improve the quality of information.
Make the jump from information to intelligence. Relevance, types of content, reach of information and quality of content. An enterprise portal is not the solution, even though the CEO will buy into this.
But position your portal. How is it positioned, bottom up-top down, personalization, information architecture, etc. Refer to
It's very simple. Intranets are change processes. It's about information attitude, the future of the organization. Be proactive!

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