Gerry McGovern is the next keynote at the Copywriting and Content Marketing conference. His talk is about 'Getting the most from your website'.
Gerry started out by looking at several presidential campaign websites. What are they about? Their core tasks are clear: to get names from people.
The biggest challenge for companies and their website is to cut content, to understand what we don't do, to simplify.
Gerry explains his top-task management approach and shows how certain tasks show up and are important for organizations. A great website has things to do on the homepage.
Customer success should be your number one priority (also on your website).