A couple of weeks ago I was enjoying my summer vacation in England. One day we went to Oxford with the family. There you have great bookstore, called Blackwell. Ever been there? It's huge!
Then I saw their slogan and thought I'd take a picture of it for you. Their slogan is: The Knowledge Retailer.
I love that slogan. This slogan would fit most companies with knowledge workers. But doesn't this also fit the knowledge worker in general. Isn't that what we do: retail knowledge?