Ross starts out by point to the Wikipedia definition of crowdsourcing, but disagree with the "open call" part. It's not limited to 'open calls'.
His definition of crowdsourcing: tapping the mind of many.
And there's a huge number of crowdsourcing initiatives and platforms.
There are two big constraints to external crowdsourcing. It's intellectual property and context.
There are different types of closed crowds, e.g.:
What are the steps to succes w.r.t. internal crowdsourcing?
- objectives - why? Access better ideas? Tap existing talent? Engage staff? ...
- context - where is your organization now? What are the existing innovation structures? What is the culture of the organization? What are the stakeholders in the crowdsourcing project?
- process - how to set up the project? Select and define the initial project, design incentives, invite participants, encourage contributions, etc.
- platforms - what's the right platform? Social platforms, idea platforms, prediction markets, competition platforms, collaborative documents
- adoption - what pilots can we create?
- success factors - what are the factors that distinguish good from bad crowdsourcing projects? 1. strategic clarity, 2. define metrics, 3. rewards, 4. roles, 5. communication, 6. governance